Market Research Analysis

-


Survey Analysis:

This post will serve to break down the results of my survey in a way that I can interpret it. The reason this is required is due to the fact that I must understand the results thoroughly in order to proceed with a successful magazine.


  • Only half of my peers are interested in a car magazine: This may be due to several factors such as age and sex.
  • Only 1 student has actually read a car magazine which may account for why so few have an interest in this type of magazine
  • Daily driver cars are not a point of interest for any student while exotic, luxury, and muscle cars are found to be interesting for my peers.
  • Two-thirds of my peers wish to see a luxury car in my front cover of the magazine.
  • It seems that more dynamic and general titles are more effective in bringing the reader's attention.
  • There were more females who participated in the survey than males, which may explain why there was not so much interest placed in car magazines since females usually do not find cars all that fascinating..

Comments

Post a Comment

Popular posts from this blog

Introduction

-
Image
G reetings, my name is Juan and this is my very first blog post of many more to come! What is my Goal? The reason I created this blog is in order to log my procedures in creating my magazine for AICE Media Studies. I will be posting these blogs on a regular basis in order to accurately explain how I intend to reach my end product (the magazine cover). My blogs will cover things, such as rough drafts, ideas, possible pictures, and essentially my entire thought process in coming up with the magazine. How will this be done? Since this is AICE Media Studies, I will be going about this blog in a very specific manner with specific tasks in order to abide by the rubric. The magazine will consist of a front-page, contents, and a two-page spread. There is also the possibility that I will be working in a group of up to 4 people. If I am to work in a group, each member of the team will be assigned a specific portion or job, all of which will be discussed in more depth later on.
Read more

Target Market Research

-
Image
Target Market: A very important aspect to consider next in my magazine is the demographics. In other words, what is my target audience or the people that will be reading this. This is extremely important because I must make the magazine with the intention of appealing to my target demographic. So if I were to make a magazine on cooking, my target audience will be depending on the content of my magazine. If I were to be doing the magazine on homemade recipes, I would most likely be targeting mothers and fathers, or even those who like to cook at home. The same goes for automotive and fitness magazines. I will have to establish my target audience in order to best meet their needs. These are some examples: These are just 3 examples of how my deduction should be. When I create my magazine I must do a similar idea to this in order to understand my target audience. This, in turn, would help me sell the magazine accordingly. This is because the target audience is one of the most
Read more

My "Single Vehicle" Cover Examples

-
My Samples: After I have analyzed and viewed the different options for a possible automobile magazine cover, it is now time to incorporate what I have learned about the images and take my own photographs. I want to get a feel for the process of taking these pictures and I would like to see which type of magazine cover I will be most comfortable with. The whole point of this project is to create the most successful magazine I possibly can, so that means I have to try many different options and see which I am best at.
Read more