Marketing

-


The main objective of a magazine is to get information across and provide advertisers a means of sharing information on their products with consumers. The most efficient way of making this possible is by distributing out the magazines through marketing strategies.

Ways of promoting:

List segmentation- "Create a separate email list for each area of interest in your magazine. This makes it easier to target readers with specific reading tastes and convert them into subscribers."

 Include a subscription offer in every email- "Every email you send should have a prominent digital subscription offer that clearly tells the reader the benefits to subscribing."

 Affiliate marketing- "There are two great ways to use affiliates and not enough publications are doing it. The first is to reward existing subscribers with free issues or subscriptions for every reader they bring in.
The second is to work with influencers in your space and give them a cut of new subscriptions. Affiliates are a great tool for finding like-minded people and turning them into subscribers."

 Leverage your social media pages- "Whether you are active on Facebook, Instagram, or any other social media platform, utilize them as a medium to reach your potential audience and inform them about the latest issues or information. Ask them to opt for digital subscriptions and tweak until it starts converting. Also, run ads on social media channels, mostly used by your ideal readers. Run A/B tests and determine what works best for you."

 Have a great offer- "Make sure your digital subscription price is so good that it’d be crazy not to say yes. And dangling a free tote bag as a present never hurts. You may work with sponsors to create great contests and giveaways and promote digital subscriptions."

 Native advertising- "There’s more than one flavor of native advertising. Use sponsored content, branded content, advertorials or in-feed ads on the websites your potential readers love."

 Offer all types of different subscription options- "The digital era is all about options. Why not give your readers a range of subscription choices from a single issue to multi-year subscriptions."

 Reach out to lost print subscribers- "If you’ve got a corresponding print edition, take the list of people who didn’t renew and send them an offer to try a digital issue free of charge."

 Track and analyze- "Track the marketing efforts you’re undertaking and double down on the ones that are working best for you."

References:

 Admin. “10 Marketing Ideas for Your...” Mag , Mag , 28 Mar. 2019, https://www.magplus.com/blog/10-marketing-ideas-for-your-magazine/.

Comments

Post a Comment

Popular posts from this blog

Introduction

-
Image
G reetings, my name is Juan and this is my very first blog post of many more to come! What is my Goal? The reason I created this blog is in order to log my procedures in creating my magazine for AICE Media Studies. I will be posting these blogs on a regular basis in order to accurately explain how I intend to reach my end product (the magazine cover). My blogs will cover things, such as rough drafts, ideas, possible pictures, and essentially my entire thought process in coming up with the magazine. How will this be done? Since this is AICE Media Studies, I will be going about this blog in a very specific manner with specific tasks in order to abide by the rubric. The magazine will consist of a front-page, contents, and a two-page spread. There is also the possibility that I will be working in a group of up to 4 people. If I am to work in a group, each member of the team will be assigned a specific portion or job, all of which will be discussed in more depth later on.
Read more

Target Market Research

-
Image
Target Market: A very important aspect to consider next in my magazine is the demographics. In other words, what is my target audience or the people that will be reading this. This is extremely important because I must make the magazine with the intention of appealing to my target demographic. So if I were to make a magazine on cooking, my target audience will be depending on the content of my magazine. If I were to be doing the magazine on homemade recipes, I would most likely be targeting mothers and fathers, or even those who like to cook at home. The same goes for automotive and fitness magazines. I will have to establish my target audience in order to best meet their needs. These are some examples: These are just 3 examples of how my deduction should be. When I create my magazine I must do a similar idea to this in order to understand my target audience. This, in turn, would help me sell the magazine accordingly. This is because the target audience is one of the most
Read more

My "Single Vehicle" Cover Examples

-
My Samples: After I have analyzed and viewed the different options for a possible automobile magazine cover, it is now time to incorporate what I have learned about the images and take my own photographs. I want to get a feel for the process of taking these pictures and I would like to see which type of magazine cover I will be most comfortable with. The whole point of this project is to create the most successful magazine I possibly can, so that means I have to try many different options and see which I am best at.
Read more